Supplemental liquids support the strong consumer preference for liquid packaging to deliver nutraceutical benefits. Liquids offer portability and convenience, and some consumers find them easier to swallow than a capsule, tablet or softgel. In addition, certain liquids can offer the preferred platform to improve bioavailability for some ingredients.
It’s a growing market, with a recent Packaged Facts report estimating U.S. retail sales of sports drinks at $7.4 billion. Nutraceutical liquids come in various forms including syrups and liquid shots. Delivery vehicles can include bottles, cans or pouches.
Markets are segmented according to age in this category in particular, with Millennials, according to Mintel, defining value of supplemental liquids or drinks less by price and more by the benefits the product provides. They look at function, taste and naturalness and they are less brand loyal than their parents.
With the wide variation in consumer and market demands for supplemental liquids, it’s important to find a supplier with a broad portfolio of ingredients to make purchasing simple and easy. Make sure your supplemental liquids are created with high quality components from a trusted supplier who delivers exactly what is promised. Batory Nutra wants to be your business partner for supplemental liquid ingredient supply.
Common types of Supplemental Liquids:
Batory Nutra ingredients for Supplemental Liquids:
Fruit Powders and Extracts
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