Athletes and sports nutritionists have long recognized the power of protein to assist with pre- and post-workout regimens. However, the broader consumer population is now more aware of the health benefits of added protein and trying to add it into fitness regimens or seeking out protein-fortified supplements. This shines the spotlight on this category like never before. Protein helps increase feelings of satiety for dieters and assists with post-workout muscle restoration. Primary applications for protein usually include bars or powdered and liquid beverages.
Perennial favorites among proteins include whey protein concentrate and isolate. Soy protein appears most popular for formulations targeting women. And pea protein has increased in popularity as a choice for formulators who want an allergen-free product.
In the protein category, special orders are status quo for Batory Nutra. Among the various types of proteins, different issues impact supply, such as a sudden rise in popularity for a certain type of protein, “free-from” designations or distance to the protein source. For example, Batory obtains its dairy proteins either domestically or from New Zealand, to offer customers a choice of RGBH and GMO-free powders from grass fed cows.
With the number of global participants, pricing and supply is no longer confined to a North American playing field. Outside forces have a huge impact on supply. In light of these multiple market influences, Batory Nutra works closely with its customer base to forecast ingredient needs to ensure adequate supplies.
The basis of any good customer relationship begins with strong vendor relationships. Batory Nutra invests in its vendor relationships to allow us to tap into their technical resources to assist with customer formulation development. These technical resources can help manufacturers identify the right type and form of protein to best serve their application specifications. Together Batory Nutra will work with you to create the best plan of action to supply the type and quantity of protein for your next nutraceutical application.
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